New Products From QAD: Sales Force And Marketing Automation

QAD is committed to helping manufacturers compete more powerfully in the global marketplace, with products and services that deliver a clear performance advantage. That means constantly finding the best ways to extend QAD product offerings to anticipate new needs emerging in our dynamic business environment.

Our customer relationship management (CRM) strategy is vital to making good on our commitment, and that's why QAD is pleased to announce two new additions to our CRM suite: QAD Sales Force Automation and QAD Marketing Automation.

QAD Sales Force Automation manages leads and opportunities, enabling companies to improve sales force efficiency, increase close rates and create high-quality customer relationships.  Learn more here.

QAD Marketing Automation manages marketing campaigns and helps support efficient, effective lead generation. With QAD Marketing Automation, a company can target the right markets and manage campaign execution for greater success. Learn more here.

To ensure that our CRM offering will continue to meet our customers' changing needs, QAD has acquired Bisgen Ltd., a UK-based CRM company. The acquired solutions are tailored to the unique needs of manufacturers, and are based on the same technology as existing QAD CRM offerings. This means QAD can deliver a truly comprehensive, fully integrated suite of CRM applications designed to help manufacturers continue to enjoy top performance as the global market evolves.